Liz Sniegocki

Communicator at Heart

Written communication is my passion - helping others communicate is my pleasure.

Browse my portfolio and reach out if I can help you find your way with words!

Writer & Marketing Communications Specialist

I'm a professional writer and communications/marketing specialist with over 25 years of experience and a BA in Journalism. I've worked with a variety of clients in professional service companies, consumer and e-commerce brands, tech and SaaS firms, and more. I specialize in distilling technical information into digestible content for industry-specific topics and crafting engaging and effective copy that speaks to the audience while staying true to the organization's voice and tone. I especially love writing for mission-driven organizations focused on bettering the lives of others!

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Featured Samples

LifeLabs Learning • 18th April 2024

Email Campaign

Email drip campaign to tease the go-to-market launch of a membership program for a leadership skills and development learning company. This was the first in a series of multiple emails to announce the program to marketing leads (one of multiple personas targeted in the full campaign). The copy created urgency for leads to sign up to join the waitlist for the launch announcement.

Bongo Learn • 28th September 2023

White Paper

Long-form white paper for an AI-powered learning platform titled AI-Powered Feedback: Achieve Peak Program Performance with Video Practice & Assessment Tools. A 14-page report created to give a deep dive into the role of AI feedback in L&D programs, specifically using video practice and assessment tools. Includes an inside look at the tech, research results, top 10 tips, and a case study.

LifeLabs Learning • 18th April 2024

Social Media Content

Copywriting for a leadership skills and development company's LinkedIn page to support its marketing strategy to create instantly useful content to build brand awareness and engagement organically. Written to effectively communicate the company's point of view, user-generated content is created to increase engagement with followers and boost brand awareness.

Homes.com • 6th September 2023

Voice Over Script + Web Copy

Video voice over script and written neighborhood description for Homes.com, focused on the Tampa Palms neighborhood. This project included a written neighborhood overview, a neighborhood overview voice over script, a photography/video shot list, and descriptions, scripts + shot lists for assigned schools and parks within the neighborhood. I provided copy for multiple Florida neighborhoods.

LifeLabs Learning • 15th February 2024

Blog Article - B2B

Long-form post for a leadership skills and development company titled AI and the Future of Work: Balancing Tech and the Human Touch. This article provided the company's unique point of view on artificial intelligence in the human resources and people operations space. It combines the brand's playful voice with market research and actionable steps. Additionally, the blog provided an outlet to drive registration for a related AI in HR event, now available as gated on-demand content.

Spring & Soar • 18th April 2024

Website Partner Pages Project

Website copy via a marketing consultancy for a client in the composable commerce, customer data, and retail platform engineering space. I provided succinct and persuasive copy for multiple partner pages, such as this one, AlgoliaLearn. All partner page copy included a partner overview, a 'how we help' section and a 'why' section with bulleted benefits.

Poston Communications • 17th October 2023

Press Release

Press release for a public relations agency focused on professional services companies, including law, accounting, insurance, and financial services. The release announced the launch of a legal firm's new dedicated Artificial Intelligence (AI) practice group, designed to provide experienced guidance to companies seeking to harness the potential of this rapidly evolving technology.

LifeLabs Learning • 18th April 2024

Newsletter

Newsletter copy for the LifeLabs Learning Lab Report monthly newsletter distributed to over 40,000 human resources and people operations professionals. This edition included my copy for the top three articles: 1- highlighting key points of a recent workshop to drive replay views, 2- summarizing a recent blog post (authored by me) to drive website traffic, and 3- promoting a subscription to the LifeLabs Learning blog.

Bongo Learn • 18th April 2024

Case Study

Short-form customer success story for an AI-powered learning platform titled Doubled Program Capacity: Bongo Scales ServiceNow's Certification Program to Increase Capacity and Expand Feedback Opportunities. This case study clearly spotlighted client results experienced within a specific use case of the company. It included relevant statistics, customer pain points, client quotes, and clear communication of the situation, the challenge, and the Bongo program implementation.

Databook • 22nd May 2023

Marketing One-Pager

Marketing information sheet for a Strategic Relationship Management platform titled 9 Keys to Account Planning that Actually Works. This piece of collateral, written for a sales audience, is an example of strategic content repurposing. I surfaced top insights from a recorded webinar and presented them as an easy-to-digest, informative piece with a client testimonial to add credibility.

LifeLabs Learning • 18th March 2024

Case Study

Short-form customer success story for a leadership skills and development company titled Laying the Foundation: MoPOP's Skill-Building Journey to Strong Leadership. This study tells the story of a nonprofit museum's partnership with LifeLabs Learning to train leaders with essential skills. The study highlights the benefits of investing in leadership capabilities to drive revenue growth and includes insights from an interview with the client's Chief People Officer.

Bongo Learn • 10th July 2023

Blog Article - B2B

Long-form post for an AI-powered video assessment technology platform titled Why Practice Plus Feedback Makes Perfect. This article provided the "why" behind a new feature and introduced it, including key features. The blog communicated both the launch of the new product and its value proposition, written to the target audience of corporate Learning & Development and customer education teams.

LifeLabs Learning • 6th September 2023

Website Product Page

Landing page copy for the new LifeLabs Learning Membership. This web page copy provides an overview of the program and incorporates an introduction video, steps for how the membership works, three membership plan descriptions, program features and benefits, social proof, FAQs, and more with multiple interlinks and calls to action. I served as copywriter for this full go-to-market campaign.

LifeLabs Learning • 29th August 2023

Press Release

Press release for a learning & development solution titled Focus on Tipping Point Skills Makes LifeLabs Learning 55th Fastest-Growing Education Company in America on the 2023 Inc. 5000. An announcement communicating the company's debut on Inc.'s annual compilation of the fastest-growing companies in America. The release was distributed through PR Newswire and on the company's blog.

Databook • 15th December 2022

Blog Article - B2B

Long-form post for a Strategic Relationship Management platform titled Booking and Leading Meetings that Win Enterprise Deals. This article is an example of strategic content repurposing, where I distilled key content from a recent company webinar and presented it as a blog post, highlighting leading insights and pro tips. The post includes a call to action and a link to the webinar replay.

Kinetic Insurance • 22nd May 2023

Social Media Content

Management and copywriting for a tech-led workers' compensation insurance company's LinkedIn page. I managed the content strategy and calendar for this company's social page and wrote all post copy through July 2023. Through relevant, engaging content designed to engage the target audience, the company quickly grew its LinkedIn followers and experienced a consistent increase in post engagement.

Kinetic • 22nd May 2023

White Paper

Long-form white paper for a wearable safety technology company titled Good to Great: Enhancing Workplace Safety with Wearables. A 17-page report created to tell the story of the problem the company solves, how it does it, results, and more, intended for top and middle funnel sales support.

Kinetic Insurance • 2nd June 2023

Blog Article - B2B

Long-form post for a tech-led workers' compensation insurance company titled Industrial Ergonomics Safety and Wearables. This article provided a content link to share on the company's social media channels related to a calendar event, National Ergonomics Month, and kicked off a related campaign. The blog incorporated research-based industry statistics and relevant internal links.

Step One Foods • 22nd May 2023

Website Copy Refresh

New SEO-optimized copy for an e-commerce/consumer packaged goods brand. The focus for this project was high-quality, engaging content that wove high-intent keywords naturally throughout the copy, and incorporated relevant internal links. Additionally, I assisted the client in developing their voice and tone as a knowledgeable, respected healthcare partner providing expert guidance.

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